Video is the primary way content is consumed by millions of people every day. It fills up the news feed of every major social media platform from Facebook to YouTube, Instagram & Snapchat. Brands have been increasingly keen to use video as part of the marketing mix for long-term brand growth and short-term sales uplift. But what works best and how can marketers ensure it reaches the intended audience at the right time?

A well planned, multi-channel video content strategy will enable savvy marketers to get the best ROI from their work. Video viewership continues to surge, with Facebook alone claiming to record over 8 billion daily video views, meanwhile YouTube has over 5 billion daily video views and over 1.6 billion active monthly users. The sheer volume of video content online presents a challenge to brands and marketers that want to cut through the noise and grab the attention of their target audience.

Before creating any video strategy, we need to think about the reasons why we are doing it and what is the objective? Brands need to understand who their target audience are including where they are in the sales funnel? The answers to these strategic questions will help ensure video content produced is highly relevant and speaks to your audience in a personal way thereby driving conversions and results.

We conduct detailed market research, gathering audience insights and competitor intelligence to produce creative video content strategies that reflect your brand’s core proposition, vision and tone of voice. Taking into account your brand guidelines, value statements and exploring your brand archetype allows us to define your brand and create content and ideas that reinforce your brand image and what you stand for. Brands that do this consistently are more successful than their competitors in building engagement and loyalty.